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Once again this year, CalvaClub celebrated an enduring French tradition: the Café Calva. A challenge for bartenders, both simple and ambitious: to reinvent this popular custom, sometimes forgotten, ...
Cocktail Street: a celebration of Calvados
Autumn kicked off in late September with Cocktail Street at the Grande Halle de la Villette in Paris, a major event for cocktail enthusiasts. Thanks to Coli...
West Coast, East Coast : Calvados Travels Across the United States
2024 has been a decidedly American year for Calvados distilleries.
Over the course of six months, we embarked on an extraordinary j...
Each bottle unveils a rich, subtle, and complex aromatic palette.
Every sip holds a captivating story, deeply rooted in a unique terroir.
Whether you're a spirits enthusias...
The POCITO: Summer Cocktail
An impactful visual created by the agency Murmure, both vintage and modern, showcases Pommeau de Normandie in a relaxed summer cocktail version.
The Pocito (Pom...
Cidres et Poirés AOP: a perfect pairing with contemporary street food
From April to September, once a month, Le Food Market welcomed producers of Cidre Pays d'Auge, Cidre Cotentin, and Poiré Domf...
The major new feature of the year was the debut attendance by cider and perry which joigned the international event Be Spirits designed for spirits, beers, ciders and the mixology of the future. ...
After a significant growth in 2022, we notice in 2023 a relative stabilization of the volumes of Calvados sold in France (-1.95%) and abroad (-1.23%). In 2023, 51.1% of Calvados shipments were destine...
As the end-of-year celebrations approach, Calvados spreads out on more than 1,000 displays in the heart of Paris and in Normandy. Corridors and subway platforms, street furniture, train stations,...
On 20 October, the Calvados distilleries and the Normandy ambassador's clubs swung into action to celebrate the famous Normandy eau-de-vie all over the world. The IDAC has partnered with Normandi...
For the second time, Calvados took part from October 10 to 12 in Bar Convent Berlin, the main trade fair for the bar and spirits industry in Europe.A collective stand hosted two distilleries every day...
The campaign included 1,500 Pommeau and Calvados posters in 8m² and 2m² spread accross urban centers and along the entire Normandy coast. A campaign that highlighted the Pocito recipe and Calvados con...
Every Thursday, from April to July, AOP ciders and perries were present at the unmissable meetings of Parisian street food in Belleville. In the presence of about fifteen restaurateurs, they had a rea...
Located on the beach of Cap Cabourg, the festival hosted for 3 days emerging artists from the French and international scene including... the Pommeau de Normandie!
With its Citroën HY, the Pommeau de...
For the second edition of the #Calva Club, 6 French and 6 Belgian bartenders, previously selected, were invited to Normandy for an experiential immersion in the world of Calvados. Tastings, discovery ...
Mook, new packaging, coasters, posters, goodies... the new calvados identity charter is available on colorful and innovative communication tools!
&n...
With exports representing 50% of sales in 2021, Calvados recorded a major upswing with a significant global sales increase of 14.2%.
Last year, 4.8 million bottles were sold by the operat...
From December 6 to 21, Calvados was displayed in the French capital.Subway, Paris ring-road, train station, shop windows: different billboards have consecrated the moments of consumption and revealed ...
From October 11 to 13, Calvados was present at Bar Convent Berlin (BCB), one of the major events on the bar and cocktail scene in Europe. This year's show brought 8,000 visitors from 58 countries in a...
Made from Pommeau de Normandie, Lemon juice and Tonic, this cocktail with Latin accents is easy to make, fresh, sparkling with a nice balance between fruitiness, acidity and bitterness.Throughout the ...
Jean-Luc Pignol, commercial Director the Calvados Busnel distillery, has been elected Chairman of the French interprofessional association of cider-based controlled appellations (Calvados, Pommea...
Launched by IDAC in partnership with ForGeorges.fr, the 1st edition of the #CalvaClub mobilized 67 bartenders from the four corners of France; 67 videos of Calvados cocktails were posted on the social...
It is the one of the most regional spirits: for the 30th anniversary of its AOC, Pommeau de Normandie is getting a colorful digital ecosystem. Contemporary and invigorating, this new graphic and ...
The IDAC has a new identity which is resolutely sober and modern.
This new logo is inspired by the territorial footprint of the different appellations and symbolized by half-spheres that remind...
New year, new ambitions, new challenges : the 300 Calvados distilleries have a new image. Striking, contemporary, sincere, this graphic and digital ecosystem is perfectly in line with the core value...
Calvados will gain height from January. Two 3-minute films will be shown alternately on the Air France long and medium-haul network throughout 2021!
These films will also be shown on our digital medi...
The Pays d'Auge cider now benefits from a dedicated website, cidrepaydauge.com, accessible in French and English.Terroir, know-how and tasting are showcased there, as well as a map showing and geolo...
With exports representing nearly 50% of sales in 2019, Calvados enhanced its development on several markets and recorded a significant global sales increase of 8.7%. Last year, 5.08 million bottles ...
The very best professional and student bartenders of eleven countries* will gather on May, 18th in the prestigious city of Deauville - Normandy, to challenge their creativity and live an immersiv...
From 13 to 15 February 2020, the city of Caen in Normandy will host Cidrexpo, the very first international tradeshow dedicated to cider and its accompanying products.
As a partner of the event, ...
The IDAC has launched a new website in order to facilitate relations and exchanges between the organisation and its members.
More modern, more refined, its main purpose is to present all of the regul...
At the invitation of the Lycée hôtelier Georges Baptiste in Canteleu, the IDAC offered tomorrow's professionals a discovery day around the appellations.
All of the apprenticeship students were mobi...
This year, and for the first time, the IDAC has been a partner of "Les Boréales" festival, which annually celebrates Nordic culture in Normandy.
This 28th edition had as guest of honor, the Kingdom o...