Calvados sales resist in 2023 !

After a significant growth in 2022, we notice in 2023 a relative stabilization of the volumes of Calvados sold in France (-1.95%) and abroad (-1.23%). In 2023, 51.1% of Calvados shipments were destined for foreign markets (https://www.idac-aoc.fr/fr/l-idac/chiffres-cles.html).

“While this slight decline can alert our distilleries, it should not overshadow some reasons for satisfaction. We have regained a collective dynamic, with volumes equivalent to those of 2019 and demand that remains steadfast in an economic environment that is nonetheless tense and uncertain. Let’s emphasise our commitment to "value" by continuing our work in innovation and upgrading and significantly increasing our impact on the French and international markets.” says Jean-Luc Pignol, President of the Interprofessional Association of Cider Appellations (IDAC).

*13 871 hectoliters of pure alcohol marketed in France and worldwide (source IDAC)

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